JB Ashtin JB Ashtin
Advocate Development and Strategic Communications
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JB Ashtin
"I’ve never experienced the same level of professionalism, attention to detail, knowledge, and ease of dealings as I consistently do with JB Ashtin."
William Dodson, MD
Adult ADHD Private Practice


Who We Are


Our personal(ity) is in everything we do.

“It’s Personal” is not just a tagline. It’s how we handle each project, how we approach each client’s needs, and the way in which we conduct business. We are proudly hands-on; a company of employees who take pride in themselves, their efforts, and the final product. Because we know our work is a direct reflection – not just on each of us as individuals, but on our company.

Then again, we know not to take ourselves too seriously.

You’ll find we have a lighthearted nature, a warm spirit infused with humor, and a genuine love for our work and respect for each other. That’s why we find success as a team and positive results for our partners.

Our Firm's Founder


Joan Bradley, PharmD
Founder, President


For nearly 20 years, Joni has worked with the pharmaceutical industry and national/international opinion leaders in various therapeutic areas. Her extensive knowledge of corporate, academic, and clinical environments has directly contributed to her success within the medical communications industry.


She sees the big picture while simultaneously managing the intricacies involved in each client project. Whether it’s creating a comprehensive education or publication strategy for a product, or designing a single meeting’s agenda to fulfill a marketing goal, she is involved and committed to each project from beginning to end.

Fast Facts:

  • Doctor of Pharmacy degree, The University of Michigan
  • Has served as Vice President of Clinical Affairs for an east-coast medical education firm
  • Formerly Searle’s Sr. Director of Global Publication Planning & Special Projects
  • Maintains her pharmacy license in Michigan
  • Currently serves as Adjunct Clinical Professor II at The University of Michigan College of Pharmacy

JB Ashtin
JB Ashtin